The Lesson If you are going to invest in a marketing campaign (even if its not a Super Bowl commercial slot go the extra mile and use social media to hype and promote your larger campaign.
OK, so were publishing this on our own blog but this isnt to toot our own horn.How many marketing campaigns get their own Wikipedia page?Thats the kind of exposure most marketers only dream.Just raw, humor in the reality of their shelter.If you accepted the ice water challenge, you were then supposed to challenge multiple friends (and tag them on social media) to do the same.People wont bother to have a look if they know someone has done it before.If you recommend a business, service or product that you love, youve just done WOM marketing for that business.These events draw tons of hype and attention, with people sharing the link on social media and live-Tweeting. .Dont Be a Fence Sitter Viral marketing is all about evoking action.
He was to take the first ride on Apollos Chariotfront row center, surrounded by ladies dressed as Greek goddesses (quite the visual, am I right?).8 Slack Slack is a collaboration tool that allows teams to communicate more efficiently and share files, all on one easy platform.To generate sufficient traffic for your campaigns, you need visibility, and that wont happen on its own.If you think so then it may not be a good idea as I said at the beginning one time viral message can be forgotten quickly.Using platforms like Facebook Ads or LinkedIn Ads to promote your content will help it get a lot of views and earn more social proof.In the past, customers had to go to great lengths to get a hold of the brand to be heard.Similarly, if your message or content is easy to share, download or embed then it will be spread as fast as virus does.The brilliance of this campaign is two-fold.A goose flew into the path of the speeding coaster car, leaving Fabio with a nasty cut across his xxl taglia americana nose.
This performance was not to sell tickets (the announcement came after the event started).
At the end of every video, he promotes the idea of sharing by stating things like: Share With Someone You Love Share Today Share With Someone Who Needs This Share Now These are easy asks and a lot of the time, it works!
Why youre not going viral, in 2008, Seth Godin explained on his blog what viral marketing was like then.
Only a small percentage of videos make it big so whats the catch?
Ultra only streams certain stages and artists.